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Privacy Policy

Last Updated: 10/01/2026

This Privacy Policy for Wylio (“Company”, “Wylio”, “we”, “us”, or “our”) describes how and why we collect, receive, store, use, disclose, and otherwise process information when you access or use our services (“Services”).

Wylio provides business-focused technology, SaaS, CPaaS, communication, automation, customer engagement, CRM, analytics, AI, integration, and related infrastructure services. Our Services may include WhatsApp Business communication, messaging, campaigns, broadcasts, SmartFlows, CRM functionality, APIs, webhooks, analytics, AI functionality, billing, wallet functionality, and integrations with third-party platforms.

This Privacy Policy applies when you:

  • Visit our website at https://wylio.in/
  • Register for or use a Wylio account
  • Use the Wylio web application, dashboards, APIs, or other Services
  • Connect third-party communication or business platforms to Wylio
  • Use Wylio for WhatsApp Business communication or automation
  • Provide information to us for sales, support, billing, onboarding, or business purposes
  • Communicate with us through email or other available channels
  • Otherwise interact with Wylio in connection with our Services

If you do not agree with this Privacy Policy, please do not use the Services.

For privacy-related questions or requests, contact:

Wylio
Website: https://wylio.in/
Email: team@wylio.in
Phone: +919203474755

SUMMARY OF KEY POINTS

  • Wylio collects information you provide, information generated through your use of the Services, and certain information received from connected platforms and service providers.
  • We use information to provide, operate, secure, maintain, support, and improve the Services.
  • Wylio is primarily a business-oriented technology platform and is not intended to operate as a consumer social networking service or general personal-use communication application.
  • Wylio may act as a technology, SaaS, and/or CPaaS provider for businesses.
  • Businesses using Wylio remain responsible for ensuring that they have appropriate rights, permissions, consents, and lawful bases to collect and process customer information through the Services.
  • We do not sell personal information.
  • We may process customer information on behalf of businesses using Wylio.
  • WhatsApp, Meta, payment providers, cloud providers, analytics providers, AI providers, and other third parties may process information under their own terms and policies.
  • Wylio Wallet and billing information may be processed to administer Wylio charges, transactions, usage, and account records.
  • We use reasonable security measures, but no internet-based system can be guaranteed to be completely secure.
  • Depending on your location and applicable law, you may have rights concerning your personal information.
  1. WHAT INFORMATION DO WE COLLECT?

1.1 Information You Provide Directly

Depending on how you use Wylio, we may collect information that you voluntarily provide, including:

  • Name
  • Business or organization name
  • Phone number
  • Email address
  • Business address
  • Billing information
  • Tax or business information where required
  • Login credentials
  • Account information
  • Profile information
  • Contact information
  • Communication preferences
  • Information provided during onboarding
  • Information provided to customer support
  • Information included in communications with Wylio
  • Information provided during sales or commercial discussions
  • Information required to establish or maintain your account

You are responsible for ensuring that information provided to Wylio is accurate and current.

  1. CUSTOMER AND CONTACT DATA

Wylio allows businesses to upload, import, create, store, organize, and process business contacts and customer information through the Services.

This information may include:

  • Customer names
  • Phone numbers
  • Email addresses
  • WhatsApp information
  • Customer identifiers
  • Conversation information
  • Communication history
  • Customer preferences
  • Consent or opt-in information
  • Opt-out information
  • CRM information
  • Lead information
  • Tags and attributes
  • Notes
  • Campaign information
  • Automation-related information
  • Other information provided or processed by the business

Businesses using Wylio generally determine what customer information they collect and process.

The business using Wylio is responsible for ensuring that it has the legal right and appropriate permissions to collect, upload, store, process, transfer, and use such information.

Where Wylio processes customer information on behalf of a business, Wylio may act as a technology provider and/or processor/service provider, as applicable to the relationship and applicable law.

  1. SENSITIVE PERSONAL INFORMATION

Wylio does **not intentionally seek to collect sensitive personal information unless such processing is necessary for a specific Service and is permitted under applicable law.

Businesses using Wylio must not upload or process information through Wylio where doing so would violate applicable law or third-party platform requirements.

If you believe sensitive information has been submitted to Wylio improperly, please contact us at:

team@wylio.in

  1. PAYMENT AND BILLING INFORMATION

Payments for Wylio Services may be processed through third-party payment providers.

Depending on the payment method and provider, we may receive information such as:

  • Payment status
  • Transaction reference
  • Payment amount
  • Currency
  • Payment date
  • Customer or business billing information
  • Payment-provider identifiers
  • Transaction or reconciliation information

We generally do not store complete payment-card information on our own servers where payment processing is handled by third-party payment providers.

Payment providers may independently process payment information under their own privacy policies, security procedures, and terms.

  1. WYLIO WALLET AND TRANSACTION INFORMATION

Where the Wylio Wallet is available, Wylio may collect and maintain records relating to Wallet activity.

This may include:

  • Wallet additions
  • Wallet deductions
  • Platform charges
  • Usage records
  • Promotional credits
  • Adjustments
  • Refunds or reversals where applicable
  • Transaction references
  • Payment information
  • Billing records
  • Account balances
  • Related account activity

The Wylio Wallet is an internal Wylio balance used for eligible Wylio platform charges. It is separate from third-party billing, including Meta/WhatsApp, SMS, RCS, Email, Voice, advertising, AI, telecommunications, payment-provider, and other third-party charges.
Wylio may retain Wallet and billing records as necessary for accounting, billing, fraud prevention, dispute resolution, legal compliance, security, and legitimate business purposes.

  1. AUTOMATICALLY COLLECTED INFORMATION

When you access or use Wylio, we may automatically collect certain technical and usage information.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Device identifiers
  • Approximate location information derived from technical information
  • Login information
  • Session information
  • Usage activity
  • Pages or features accessed
  • API activity
  • Error logs
  • Diagnostic information
  • Security logs
  • Performance information
  • Date and time of activity

We use this information to operate, maintain, secure, troubleshoot, analyze, and improve the Services.

  1. COOKIES AND SIMILAR TECHNOLOGIES

Wylio may use cookies, local storage, pixels, SDKs, logs, and similar technologies.

These technologies may be used to:

  • Maintain sessions
  • Authenticate users
  • Remember preferences
  • Improve user experience
  • Understand how the Services are used
  • Analyze traffic and performance
  • Detect security threats
  • Prevent fraud and abuse
  • Improve reliability
  • Support website functionality

You may be able to control or disable cookies through your browser settings.

Disabling certain cookies may affect the functionality or availability of some features.

  1. HOW DO WE USE YOUR INFORMATION?

We may process information for purposes including:

Providing the Services

  • Creating and maintaining accounts
  • Providing dashboards and applications
  • Processing communications
  • Providing CRM functionality
  • Operating SmartFlows and automations
  • Providing APIs and webhooks
  • Supporting integrations
  • Providing analytics and reporting
  • Processing billing and Wallet transactions

Communication

  • Sending account notifications
  • Providing service-related communications
  • Responding to support requests
  • Communicating about billing
  • Providing security notifications
  • Communicating about changes to the Services
  • Communicating regarding sales or commercial relationships

Security and Fraud Prevention

  • Detecting unauthorized access
  • Preventing fraud
  • Protecting accounts
  • Protecting infrastructure
  • Detecting abuse
  • Investigating security incidents
  • Enforcing our Terms
  • Protecting users and third parties

Improvement and Reliability

  • Troubleshooting
  • Monitoring performance
  • Improving functionality
  • Maintaining infrastructure
  • Developing and improving Services
  • Understanding usage patterns
  • Testing and improving reliability

Legal and Compliance Purposes

  • Complying with applicable laws
  • Responding to lawful requests
  • Maintaining required records
  • Resolving disputes
  • Enforcing agreements
  • Protecting legal rights
  • Preventing unlawful activity
  1. WHATSAPP, META AND COMMUNICATION SERVICES

Wylio may provide technology that enables businesses to use WhatsApp Business Platform and other communication services.

Wylio may process information required to:

  • Send messages
  • Receive messages
  • Process conversations
  • Manage contacts
  • Process templates
  • Process media
  • Operate SmartFlows
  • Execute automation
  • Process webhooks
  • Provide delivery information
  • Provide analytics
  • Support customer communication

WhatsApp Business Platform and related Meta services are controlled by Meta and/or applicable third-party systems and are subject to applicable Meta and WhatsApp terms, policies, requirements, and technical limitations.

Wylio does not own or control WhatsApp and is not affiliated with, owned by, or controlled by Meta Platforms, Inc. or WhatsApp unless expressly stated in a separate written agreement.

  1. WYLIO’S ROLE AS A TECHNOLOGY PROVIDER

Wylio may act as a SaaS and/or CPaaS technology provider.

Wylio provides infrastructure that enables businesses to communicate with customers, automate processes, manage customer interactions, and use connected services.

Businesses using Wylio may determine:

  • Which customers they communicate with
  • What messages they send
  • What data they collect
  • What products or services they offer
  • What campaigns they conduct
  • What customer information they upload
  • What automation they configure

Accordingly, the business using Wylio remains responsible for ensuring that its collection and processing of personal information is lawful and that required notices, consents, permissions, and opt-outs are properly handled.

  1. WHATSAPP CONSENT AND CUSTOMER RESPONSIBILITY

Businesses using Wylio are responsible for obtaining appropriate consent, opt-in, authorization, or other lawful basis where required before communicating with recipients.

Businesses must not use Wylio to process unlawfully obtained contact lists or personal information.

Businesses are responsible for maintaining appropriate records relating to:

  • Consent
  • Opt-in
  • Communication permissions
  • Opt-out requests
  • Customer requests
  • Communication preferences
  • Business purpose
  • Other legally required records

Wylio may provide technical functionality for managing contacts, consent, communication preferences, or opt-outs, but providing such functionality does not transfer the business’s legal responsibilities to Wylio.

  1. AI AND AUTOMATED PROCESSING

Wylio may provide AI-powered features.

Depending on the Service, AI functionality may process information to generate:

  • Text
  • Responses
  • Classifications
  • Summaries
  • Recommendations
  • Customer-support responses
  • Campaign content
  • Automation decisions
  • Other outputs

AI functionality may rely on information provided by the business or generated through use of the Services.

AI-generated outputs may be inaccurate, incomplete, outdated, or unsuitable for a particular situation.

Businesses remain responsible for reviewing and configuring AI features appropriately and for determining whether their use of AI functionality complies with applicable laws and regulations.

Where third-party AI providers are used, information may be processed by those providers according to applicable contractual arrangements and privacy policies.

  1. HOW WE SHARE INFORMATION

We may disclose or provide access to information to the following categories of recipients where reasonably necessary to provide, operate, secure, or improve the Services:

Service Providers

This may include:

  • Cloud infrastructure providers
  • Hosting providers
  • Payment providers
  • Analytics providers
  • AI providers
  • Communication providers
  • Telecommunications providers
  • Email providers
  • SMS providers
  • RCS providers
  • Security providers
  • CRM providers
  • Technical service providers
  • Customer-support providers
  • Other infrastructure providers

Third-Party Platforms

Depending on the integrations used by a customer, information may be transmitted to or received from platforms such as:

  • Meta
  • WhatsApp
  • Google
  • Payment platforms
  • CRM platforms
  • Advertising platforms
  • AI providers
  • Communication providers
  • Other integrated services

Third-party services operate under their own terms and privacy practices. Wylio does not control the independent data practices of third-party platforms.

Legal Authorities

We may disclose information where required or permitted by applicable law, including in response to:

  • Legal processes
  • Government requests
  • Court orders
  • Regulatory requirements
  • Law-enforcement requests
  • Fraud investigations
  • Security investigations

Business Protection

We may disclose information where reasonably necessary to:

  • Protect Wylio
  • Protect our users
  • Protect third parties
  • Prevent fraud
  • Investigate abuse
  • Enforce our Terms
  • Protect our rights
  • Resolve disputes
  1. WE DO NOT SELL PERSONAL INFORMATION

Wylio does not sell personal information.

We may process information to provide Services, operate our business, support customers, maintain security, comply with law, and work with service providers and integrated platforms as described in this Privacy Policy.

Where Wylio processes customer information on behalf of a business, such processing is performed for the purposes of providing the Services and according to applicable contractual and legal requirements.

  1. LEGAL BASES FOR PROCESSING

Depending on the applicable law and circumstances, Wylio may process information based on one or more of the following:

  • Consent
  • Performance of a contract
  • Taking steps at the request of a customer before entering into a contract
  • Compliance with legal obligations
  • Legitimate business interests
  • Security and fraud-prevention interests
  • Protection of legal rights
  • Other lawful bases permitted under applicable law

Where processing is based on consent, you may have the right to withdraw consent, subject to applicable law and the consequences of withdrawal.

  1. DATA RETENTION

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing the Services
  • Maintaining accounts
  • Supporting customers
  • Processing billing
  • Maintaining transaction records
  • Preventing fraud
  • Maintaining security
  • Resolving disputes
  • Complying with legal obligations
  • Enforcing agreements
  • Maintaining backups
  • Meeting regulatory or accounting requirements

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Following account termination, certain information may continue to be retained where required or reasonably necessary for legal, accounting, security, fraud-prevention, dispute-resolution, backup, or other legitimate purposes.

The Wylio Terms also provide that data deletion and retention are subject to applicable law, the Privacy Policy, and applicable data-deletion procedures.

  1. DATA DELETION

Where applicable, customers may request deletion of information associated with their account.

Data deletion may be subject to:

  • Legal requirements
  • Accounting requirements
  • Fraud prevention
  • Security requirements
  • Dispute resolution
  • Backup retention
  • Regulatory obligations
  • Contractual requirements
  • Other legitimate retention requirements

Wylio’s data-deletion procedures are available at:

https://wylio.in/data-deletion-instructions/

Where Wylio processes information on behalf of a business customer, deletion requests relating to that customer’s end users may need to be directed to the relevant business, depending on the applicable relationship and law.

  1. DATA SECURITY

Wylio uses reasonable measures intended to protect information processed through the Services.

These measures may include appropriate technical, administrative, and organizational safeguards designed to reduce the risk of:

  • Unauthorized access
  • Unauthorized disclosure
  • Loss
  • Misuse
  • Alteration
  • Destruction
  • Security incidents

However, no internet-based system, transmission method, storage system, or electronic service can be guaranteed to be completely secure.

Customers are also responsible for maintaining the security of:

  • Passwords
  • Account credentials
  • API keys
  • Access tokens
  • Connected Meta accounts
  • Connected third-party accounts
  • Employee access
  • Administrator accounts
  • Devices used to access Wylio

Customers should promptly notify Wylio of suspected unauthorized access or security incidents involving their account.

  1. THIRD-PARTY SERVICES AND INTEGRATIONS

Wylio may integrate with third-party services, including:

  • Meta
  • WhatsApp
  • Google
  • Payment providers
  • Cloud providers
  • CRM systems
  • Advertising platforms
  • AI providers
  • Email providers
  • Telecommunications providers
  • Other technology providers

Third-party services may collect, process, store, or otherwise use information independently of Wylio.

Such services operate under their own:

  • Privacy policies
  • Terms
  • Security practices
  • Pricing
  • API requirements
  • Data-processing practices
  • Account requirements

Wylio does not control the independent privacy practices of third-party providers.

You should review the privacy policies and applicable terms of any third-party service that you connect to Wylio.

  1. INTERNATIONAL DATA PROCESSING

Wylio is operated under the laws of India and may process information in India and/or other jurisdictions where Wylio, its service providers, or integrated third-party providers operate.

If you access Wylio from outside India, your information may therefore be transferred to, stored in, or processed in jurisdictions that may have different data-protection laws than your jurisdiction.

Where required by applicable law, Wylio will take appropriate measures relating to international data transfers.

  1. CHILDREN’S PRIVACY

Wylio is a business-oriented platform and is not intended for individuals under 18 years of age.

We do not knowingly seek to collect personal information directly from children under 18.

If you believe that a child has provided personal information to Wylio, please contact us at:

team@wylio.in

  1. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have rights relating to your personal information.

These may include the right to:

  • Access personal information
  • Request correction of inaccurate information
  • Request deletion of information
  • Request restriction of processing
  • Object to certain processing
  • Withdraw consent where processing is based on consent
  • Request information regarding processing
  • Exercise other rights provided by applicable law

To submit a privacy request, contact:

team@wylio.in

We may need to verify your identity or authority before processing certain requests.

Where Wylio processes information on behalf of a business customer, we may direct the request to the relevant business where that business is responsible for determining the purposes and means of processing.

  1. DO-NOT-TRACK

Some browsers may transmit Do-Not-Track signals.

Wylio currently does not respond to Do-Not-Track signals because there is no universally accepted technical standard governing their interpretation and implementation.

  1. ACCOUNT AND COMMUNICATION SECURITY

You are responsible for maintaining the security of your Wylio account and connected systems.

You should:

  • Use strong passwords
  • Protect authentication credentials
  • Protect API keys
  • Protect access tokens
  • Limit administrative access
  • Review connected integrations
  • Remove unauthorized users
  • Monitor account activity
  • Notify Wylio of suspected unauthorized access

Wylio may restrict or suspend accounts where reasonably necessary to protect Wylio, customers, third parties, infrastructure, communication systems, or customer information.

  1. BUSINESS CUSTOMER RESPONSIBILITIES

Businesses using Wylio remain responsible for their own data-processing activities.

This includes responsibility for:

  • Identifying appropriate lawful bases
  • Providing required privacy notices
  • Obtaining required consent or authorization
  • Maintaining customer permissions
  • Honoring opt-outs
  • Maintaining lawful contact lists
  • Ensuring customer information is lawfully collected
  • Configuring communication systems appropriately
  • Complying with applicable privacy laws
  • Complying with WhatsApp and Meta requirements
  • Complying with applicable third-party platform policies

Wylio provides technical functionality but does not determine whether a customer’s particular processing activity is legally permissible.

  1. COMMUNICATIONS AND MARKETING

We may send communications necessary to operate and administer the Services, including:

  • Account notifications
  • Security notifications
  • Billing notifications
  • Service updates
  • Technical notices
  • Support communications
  • Important policy updates

Where permitted by applicable law, we may also send business or marketing communications.

You may have the ability to opt out of certain non-essential marketing communications.

Opting out of marketing communications does not necessarily prevent us from sending essential service, security, billing, or transactional communications.

  1. LOGS, ANALYTICS AND PERFORMANCE INFORMATION

We may maintain technical and operational logs to:

  • Monitor Services
  • Diagnose errors
  • Investigate incidents
  • Improve performance
  • Detect abuse
  • Maintain security
  • Analyze feature usage
  • Improve reliability

Analytics information may be aggregated or otherwise used to understand overall Service performance and usage.

  1. DATA OWNERSHIP AND PROCESSING RIGHTS

Customers generally retain ownership of their customer data and content submitted to Wylio.

Wylio may process such information as reasonably necessary to:

  • Host information
  • Process information
  • Transmit communications
  • Display information within the customer’s account
  • Execute automations
  • Operate integrations
  • Generate analytics
  • Maintain security
  • Troubleshoot issues
  • Provide customer support
  • Maintain reliability
  • Provide and improve the Services

The Wylio Terms expressly provide that customers retain ownership of content and information submitted to Wylio, subject to the rights necessary for Wylio to provide the Services.

  1. BUSINESS TRANSFERS

If Wylio undergoes a business transaction such as a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

Where required, affected individuals may receive appropriate notice.

  1. LEGAL DISCLOSURES

Wylio may disclose information where reasonably necessary to:

  • Comply with applicable law
  • Respond to valid legal requests
  • Respond to government authorities
  • Protect users
  • Protect Wylio
  • Prevent fraud
  • Investigate security incidents
  • Enforce our Terms
  • Protect legal rights
  • Resolve disputes
  • Protect the safety or security of the Services
  1. POLICY UPDATES

We may update this Privacy Policy periodically to reflect:

  • Changes to the Services
  • Changes in technology
  • Changes in data-processing practices
  • Changes in applicable law
  • Changes in third-party integrations
  • Changes in business operations
  • Other operational or legal requirements

When we make changes, we may update the “Last Updated” date at the beginning of this Privacy Policy.

Where appropriate, we may also provide notice through:

  • The Wylio website
  • Wylio application
  • Customer dashboard
  • Email
  • Account notifications
  • Commercial communications
  • Other reasonable methods

Updated versions will become effective upon posting unless a different effective date is stated.

  1. RELATIONSHIP WITH THE TERMS OF SERVICE

This Privacy Policy should be read together with Wylio’s Terms & Conditions.

The Terms govern your access to and use of the Wylio Services, while this Privacy Policy explains how Wylio handles personal information and other information in connection with those Services.

The Wylio Terms are available at:

https://wylio.in/terms-and-conditions/

Where a separate written agreement applies to an Enterprise or other customer, the applicable agreement may contain additional data-protection provisions.

  1. DATA DELETION INSTRUCTIONS

For information regarding available data-deletion procedures, please visit:

https://wylio.in/data-deletion-instructions/

Deletion requests may be subject to applicable legal, accounting, security, fraud-prevention, dispute-resolution, backup, and regulatory requirements.

  1. CONTACT US

For privacy-related questions, requests, concerns, or complaints, please contact:

Wylio

Website: https://wylio.in/

Email: team@wylio.in

Phone: +91 9203474755

For privacy requests, please provide sufficient information for us to understand and process your request. We may request additional information to verify identity, account ownership, or authorization where reasonably necessary.

  1. FINAL ACKNOWLEDGEMENT

By accessing or using Wylio, you acknowledge that you have reviewed this Privacy Policy.

If you use Wylio on behalf of a business or organization, you further acknowledge that you are responsible for ensuring that your use of the Services complies with applicable privacy, data-protection, communication, consent, and other legal requirements.

Wylio is a technology provider that provides infrastructure and tools for business communication, automation, customer engagement, CRM, analytics, and related business services.

Wylio

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